The Kooples Black Out
Unhook to bond better
Application ● Innovation ● Brand image
Problem
Continue to nurture the history and brand DNA of The Kooples through the prism of a modern couple, that is to say connected. The challenge here was to redefine the word “connection” in the age of the smartphone.
Idea
When a couple decides to connect, it’s to live moments that matter.
Doers has created Black Out, a chic social network for 2, which has the particularity of automatically disconnecting you from the outside world when you trigger its Blackout mode. No more calls, texts, noises, nothing. The application then counts the number of minutes spent physically together “in pairs”, thanks to an innovative passive geolocation system between 2 smartphones. Each moment can be immortalized by associating photos, videos and music according to your desires.
Impact
With 100,000 users of the application in the first year and more than fifty spin-offs in TV mornings and the specialized tech press, this application has enabled The Kooples to establish its modern and creative image outside its environment. reference.